Market Intelligence and Business Agility

Marketing for IP Companies: Paul Dawson speaks to FICPI UK	Date Posted: 29/7/2009
Paul Dawson spoke to FICPI UK on marketing in a typical Intellectual Property Company (Patent Attorneys) He covered the following: *background to marketing in IP:* what is marketing? what methodologies can we use? how can we construct a strategy? what is marketing? what typically goes wrong? what can we do next? to gain access to a pdf copy of the presentation please click here

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